Conversion Estimator
Brand
The Image estimator for Fusion, Rivet, and Crest are intended only for use on new-to-brand locations. Existing sites in the Phillips 66 network must use the image allowance provided.
Please select brand:
Canopy
Selections to illuminate the canopy will be added within the Optional/Add-On section. It will not be reflected in the canopy estimate.
Fascia Height
Length of Sides
(leave blank if not needed)
Logo
(limit 2)
2DI
(see optional/addon section)
Commercial Canopy
Additional Sides
Use a wheel ruler to measure all sides of the canopy
If you don't have a wheel ruler
- Open Google Maps
- Type in a site address
- Right-click on any corner of the canopy
- Choose "Measure Distance"
- Left-click on the next corresponding corner
- Note the measurement
- Repeat for all sides of the canopy
3 sides of the canopy are illuminated, the 4th side, whichever side faces the C-Store, is not illuminated
- If you have a unique configuration, select the 3 most visible sides to traffic to illuminate
- If you are unsure which sides to choose, please call the BRRF Synergy Help Line: 866-844-7078
Dispensers
Select the dispenser type, count, and check the box if new dispensers are being ordered by the customer.
Dispenser Type
Count
New
# of Amenity Bins
 OVATION |
 ENCORE |
 MECHANICAL |
 OTHER |
Choose the dispenser photo that matches what the BW has on site.
If the photos don't match what the BW has, then choose option 4.
Add the QTY for each dispenser type.
If site is receiving new dispensers, check new dispenser option.
Synergy
# of Koalas
# of Chrome Waves
# of Chrome Blades
# of Illuminated Waves
# of Illuminated Blades
Choose illuminated if the site is an NTI or D&R
All NTI and D&R receive the full Synergy Image. Waves, Blades, and Koalas.
If a site has 3 dispensers or less and is a competitive conversion, it does not get Waves nor Koalas.
Wave go in the primary fueling positions
- Starting gate - every dispenser gets a Wave
- Tandem - primary gets Waves, secondary receives Blades
Paint
# of I Bollards
# of U Bollards
# of Fuel Islands
# of Canopy Columns
# of MID Poles
Main ID Sign
This main ID sign estimate is based on standard sign system parts and prices from the approved Philips 66 suppliers. Custom built sign faces and althernative LED suppliers are not factored into this price.
Sign Type
Distance Between Poles
New Poles
# of Products Displayed
# of C-Store/Service Messages
# of MID Signs
High-Rise
Size Options
# of Signs
High-Rise
Optional
Repaint Canopy Underdeck
This option is calculated using the length of side values in the canopy section.
Upgrade Canopy Lights to LED
Only count non-LED canopy light fixtures.
The estimate generated does not factor any ancillary program benefits or rebates.
Upgrade MID to LED Digits
This option is calculated using the product displayed count from the Main ID section.
Assumes standard red and green LEDs.
Repaint High-Rise Poles
Power-wash
Installation Estimate
This installation estimate is calculated using the entries from the above fields. This value does not include miscellaneous contractor fees for C-Store imaging, permits, administrative costs, project management fees, or any labor that does not pertain to the core brand image.
| Canopy | |
| Dispensers | |
| Synergy | |
| Paint | |
| Main ID Sign | |
| Optional |
Estimate Itemization
| Image Estimate | |
| Materials | |
| Freight | |
| Installation | |
| Tax | |
| Contingency |
| Optional Total | |
| Illuminated Canopy Fascia | |
| Repaint Canopy Underdeck | |
| LED Canopy Lights | |
| Upgrade MID to LED Digits | |
| Repaint High-Rise Poles | |
| Powerwash |